Reference no: EM132074879

Draw some conclusions about Netflix, identify the following:

• Time Sequence: This is nothing more than a detailed timeline for your goals. Therefore, make sure you are as precised as possible, for those of you whose goals are to happen within a year provide the timeline quarterly at the minimum. Also remember to provide successive measurements over time. For instance, "Q1(January-March): Roll out mobile application in major cities in the east coast. Begin test markets in the Midwest for the mobile application. Q2 (April-June): Increase of mobile sales by 50%. Complete roll out of the mobile app in the Midwest., etc." Again this is just an example.

  For your scheduling chart-whichever one you decide on-you need to put each of these components in order.

• What comes first the research or the marketing research?

• Do you have a product designed?

• Or, are you doing research to see what the market wants?

• When will you start working on obtaining the necessary funds for your strategy?

• How long does it take to offer securities if you don't have some on the "shelf" -that is shelf registration to offer.

• When do you start hiring & training? Workers? Managers?

• When will you start the marketing campaign? Will you pull or push the product? That will help determine when the marketing will kick off.

• How long does it take to conduct marketing research?

• Marketing research could be used to determine your target market but also to determine the product and/or its attributes.

• If going global, will there be extended negotiating time with the government officials in the target country? How long will it take to analyze the situation?

• Pros/Cons: I would consolidate these two under the same section rather than have them in separate sections. But please make sure you label them correctly (don't make me guess). What are the Pros/Cons of the operation/goals as you begin to roll them out? Explain why this is good or a challenge?

• PROS-What are the good things I expect from carrying out this strategy? Revenue? Market share? Profit? Fame & Fortune? There are many things to consider-but at least in this case they are all positive. Now the other side of the coin.

• CONS-All of the undesired consequences of pursuing this strategy. Unrealized outcomes? Incredible expenses? Misplaced efforts? Government interference? Competitors' aggressive reactions to your actions? Just anything and everything that could go wrong.

• Cost of reversibility: This section outlines the cost of reverting the process if it does not work out. What will it cost you to return to where you were before you started this process. For instance, if you invest in new machinery and you have to sell it for below the price you pay for it. Or if you invested in R&D or implementation, what risk in terms of cost of this operation? I know some of you may be worried about using "made up figures", but use the information you provided in Assignment 6 (attached) but convert to pro-forma and extend out 5 years, to guide you in doing this analysis. I am not concerned about whether the numbers are correct, but rather how you rationalize/explain and analyze the situation?

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  • focus on the cost aspect-How much severance to downsize the employees hired? If you acquired an asset for $50 million and can only get $20m for it-there goes $30m. All advertising money spent is considered sunk costs-no recovery. Research is also "down the tube." You will have legal fees associated with the implementation of your strategy that you can't recover and then additional legal fees to try to come out of this as whole as possible. Think of every dollar spent and if you can get any benefit out of it. For example money spent on IT can often be used in other areas of the company.

• Summary/Conclusion: Based on your research, what plan should you pursue, 1, 2 or all of them. Please explain your answer and provide context. Show me that you have really internalized this information and you are able to make a decision based on the totality of the circumstances/information you have gathered. In other words, is it a calculated risk?

• 52-Week High/Low: In the business world, investors usually do a 52-Week High/Low analysis looking at the highest and lowest price at which the stock trades in order to determine if there is a positive trend. For this assignment, I would like for you to look at what has your company traded in the past 52 weeks, determine the high and low price and decide whether you would sell, buy, or hold in anticipation of a value pay.