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First step in initiating competitive marketing strategies

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Reference no: EM132222656

1. The first step in initiating competitive marketing strategies is to ________.

balance customer and competitor orientations

conduct competitor analysis

design broad competitive marketing strategies

assess long-term organizational objectives

conduct transaction analysis

2. Which of the following is true of market-penetration pricing?

It should be used when the product's quality and image support a high price.

It results in drawing in large numbers of buyers quickly, winning a large market share.

It is best used in conjunction with a market-skimming pricing strategy.

It involves setting a high price for a new product to appeal to the elite in society.

It results in the company making fewer and less profitable sales.

3. Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through ________.

innovation and creativity

manufacturing efficiencies

sales and revenue creation

value creation and exchange

research and development

4. The decisions about impact and engagement of an advertisement fall into the category of ________ decisions.

media

budget

advertising evaluations

message

sales objectives

Reference no: EM132222656

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