Reference no: EM132222656
1. The first step in initiating competitive marketing strategies is to ________.
balance customer and competitor orientations
conduct competitor analysis
design broad competitive marketing strategies
assess long-term organizational objectives
conduct transaction analysis
2. Which of the following is true of market-penetration pricing?
It should be used when the product's quality and image support a high price.
It results in drawing in large numbers of buyers quickly, winning a large market share.
It is best used in conjunction with a market-skimming pricing strategy.
It involves setting a high price for a new product to appeal to the elite in society.
It results in the company making fewer and less profitable sales.
3. Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through ________.
innovation and creativity
manufacturing efficiencies
sales and revenue creation
value creation and exchange
research and development
4. The decisions about impact and engagement of an advertisement fall into the category of ________ decisions.
media
budget
advertising evaluations
message
sales objectives