First four steps in creating audience persona

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Reference no: EM133654576

A newly established vegan meal kit delivery store (Vegan Made Easy) has launched in Gauteng and needs your help to put them on the map. They provide convenient, healthy lunch or dinner options for vegan consumers. Every meal kit contains fresh products along with a tasty recipe. All products are locally sourced from sustainable suppliers. Vegan Made Easy would like to increase their brand awareness by 30% over the next three months (February to April) on social media by creating various content marketing strategies and ideas that will fit their target market.

1. Formulate one SMART objective for Vegan Made Easy based on the scenario provided. (First state the objective and then explain the objective in terms of the SMART principles.) Refer to your assignment feedback on SMART principles.

2. Develop an audience persona for Vegan Made Easy. You need to discuss the first four steps in creating an audience persona. Each step only needs to be practically applied to Vegan Made Easy. Provide the actual audience persona as part of step 4.

Steps:

Step 1: Collect extensive customer data.
Step 2: Explore customer challenges, frustrations and motivations.
Step 3: Determine content preferences and formats.
Step 4: Build an ideal customer profile (ICP).

3. Advise Vegan Made Easy on the type of content that they can create for social media marketing aimed at their audience persona. Provide two specific examples of content creation or ideas for social media and explain these in detail to Vegan Made Easy.

Reference no: EM133654576

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