Firms operating globally develop organizational strategies

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Large firms operating globally develop organizational strategies based on the type of industries and businesses in which they compete. Explain the four basic international business organization strategies discussed in the course on-line lectures and the Hill text. Then identify which of the four strategies Unilever and its affiliates have tried to implement over time. After you identify the strategies Unilever has used and is using, please describe and explain how and why it has pursued a particular organizational strategy to penetrate certain markets and meet global competition in the international consumer goods industry at a given point in time and currently. You should explain and compare its successes and/or failures in using different strategic approaches and implementing them in different countries as stated in the text and how it may have modified its organization, supply or marketing over time given changes in its global markets, its suppliers and its industry’s competitive structure.

Reference no: EM132154314

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