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Firm value and shareholder wealth maximization

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As a CFO for Air Canada /Shopify or ABC company (Your group assignment company), please write a memo (300 words each)to the investors/shareholders meeting respectively to address the following questions.

Given our goals of firm value and shareholder wealth maximization,

1. We have stressed the importance of NPV. And yet, many of the financial decision-makers at some of the most prominent firms in the world continue to use less desirable measures such as the payback period and AAR.

2. in addition to the NPV and IRR. As the CFO of Air Canada and Shopify Why do you think this is the case?

Reference no: EM133119879

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