Firm using multiple marketing segmentation approaches

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Reference no: EM131755694

1. What is different about business buying when confronted with a Rebuy, Modified Rebuy, and a new purchase? (250-500 words)

2. What is good and bad about a firm using multiple marketing segmentation approaches at the same time? (300-400 words)

3. What does operations have to be good at to successfully execute your revised strategy?

Reference no: EM131755694

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