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Firm that you suspect is target of showrooming

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Reference no: EM132242084

Identify a firm that you suspect is a target of showrooming. Get the instructor’s approval ahead of time to avoid duplicates. You may identify a top retailer or other firm you think influential in this arena. You do not have to pick a large publicly held corporation; a small business you are familiar with that is impacted is a good choice as well.

Showrooming has really become influential in the last few years. Describe how your firm has changed during this time in terms of structure and strategy.

Summarize how these efforts are, or are not, paying off.

Reference no: EM132242084

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