Firm ruminates a large price cut on its leading product

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When a firm ruminates a large price cut on its leading product as a way to gain market share however one executive strongly disagrees with the price cut and states, We are in the similar marketplace as our rivals as well as we do not have any competitive advantages in our cost structure. If we cut prices our competitors will likely do the same. The finale result is that we will all make less money, this argument is an example of?

Reference no: EM13109389

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