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1. What are some of the benefits and costs that contribute to your customer value from each of the following products: a wristwatch, a weight-loss diet, a cruise on a luxury liner, and a checking account from a bank?
2. Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?
3. How might a firm's resources limit its search for opportunities? Cite two specific examples for two specific resources.
4. How can a positioning analysis help a marketing manager identify target market opportunities? If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?
Your response should be at least 300 words in length for each of the 4 questions. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
if a firms costs both variable as well as fixed are known with certainty then what are the only two sources of
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How can ABC protect itself from the adverse consequences of currency market fluctuations?
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Assume General Electric (GE) has about 10.3 billion shares outstanding and the stock price is $37.10. Also assume the P/E ratio is about 15.8. Calculate the market capitalization for GE. (Approximately)
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You plan to deposit $250 into the savings account for each of five years, beginning 1 year from now. Interest rate is 9% compounded annually. Find out the future value in each of the following cases.
if a 1000 zero coupon bond with a 20-year maturity has a market price of 311.80 what is its rate of
If an investor is willing to pay a P/E multiple that is no higher than 2.5 times its growth rate, and the stock is currently selling at $100 per share, would this be an acceptable purchase price? Explain and support your answer with numbers.
decide upon an initiative you want to implement that would increase sales over the next five years for example market
world wide oil corporation is reviewing its capital budget for the upcoming year. it has paid a 3.00 dividend per
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