Firm reliance on generalist versus specialist sales force

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Reference no: EM131151708

This is a Marketing-Sales Question please try to answer each part.

Discuss how a firm’s goals affect the design of its sales force structure. What is the difference between and what determine the firm reliance on generalist versus specialist sales force? Then, explain the geographic, product, and market structures. Provide real life applications to support your discussion.

Reference no: EM131151708

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