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Firm is changing strategy from international-transnational

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Reference no: EM132316152

If a firm is changing its strategy from international to transnational, what are the most important challenges it is likely to face in implementing this change? How can the firm overcome these challenges? Present your answer in a clear and concise manner.

Discussion details:

MUST have a minimum of 500 WORDS.

MUST be in APA format.

MUST utilize the below book reference and utilize additional references.

Book reference:

Hill, C. W. (2018) International business: competing in the global marketplace

(12th ed.). New York, NY: McGraw Hill Education

Reference no: EM132316152

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