Firm intends to increase capacity of bottleneck operation

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1. A small firm intends to increase the capacity of a bottleneck operation by adding a new machine. Two alternatives, A and B, have been identified, and the associated costs and revenues have been estimated. Annual fixed costs would be $38,000 for A and $31,000 for B; variable costs per unit would be $7 for A and $11 for B; and revenue per unit would be $19.

2. Prepare a document that highlights the foundational aspects for the development of a business plan in the areas of marketing, accreditation needs and budgeting. Your paper should identify the 4 P’s of Marketing for your health based business (product, price, place, promotion), identify items to be included within your operating budget (including revenue and expense categories), and identify the types of accreditation you would need. Your assignment should be 2-3 pages in length with a minimum of four (4) resources that support your position.

Reference no: EM132091862

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