Firm goes after large share or one or few submarkets

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Reference no: EM132271007

1. Training service employees in the fine art of interacting with customers to satisfy their needs

Service variability

Service inseparability

interactive marketing

Internal Marketing

2. A set of buyers sharing common needs or characteristics that the company decides to serve.

Segment Marketing

Target Market

Market Targeting

Niche Marketing

3. A market-coverage strategy in which a firm goes after a large share or one or a few submarkets.

Behavioral Segmentation

Undifferentiated Marketing

Concentrated Marketing

Differentiated Marketing

4. freestanding urban areas with populations in excess of 50,000

Market Segmentation

Micromarketing

Active Information Gathering

Metropolitan Statistical Areas (MSA)

5. Internet auctions site; created by Pierre Omidyar in 1995;one of the most successful e-tailers.

eBay

E-tailing

Firewall

E-commerce

Reference no: EM132271007

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