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Firm diversification strategy evolved over time

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Reference no: EM131458504

Johnson & Johnson Company's diversification strategy will be analyzed.

Following questions need to be answered, value chain analysis will be used for strategy fits and Criteria need to be covered in the paper.

  • How and why has the firm's corporate strategy evolved over time?
  • What is your evaluation of the current corporate-level strategy using a 9-cell Industry Attractiveness - Business Strength portfolio matrix? Provide strong supporting evidence for your evaluation.
  • What is your evaluation of the strategic fits among the current business units? Use the value chain analysis technique from this course module to support your evaluation, and provide strong supporting evidence.
  • What, if any, changes should be made to the company's corporate-level strategy, and why?

Criteria:

Clearly demonstrates how and why the firm's diversification strategy evolved over time

Evaluates current corporate-level strategy using a portfolio matrix with strong supporting evidence

Evaluates current corporate-level strategy using a value chain analysis of the strategic fits among current business units, with strong supporting evidence

Provides recommended changes for improving the company's corporate-level strategy

Reference no: EM131458504

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