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1. An organization's public relations programs may vary by country depending on the culture, social mores, or political systems.
a. true
b. false
2. A firm can affect the general public's opinion of its reputation through:
Television advertisements.
Billboard messages.
Blogs written by CEOs.
All of the above.
3. A Harris poll indicated that since 2008, the number of firms with a reputation of distinction have:
Stayed about the same.
Increased somewhat.
Increased dramatically.
Decreased.
4. One reason behind Google's recent change is to increase the speed of decision making. What capability of Google would change?a. Financial controls b. Strategic controls c. Structural stability d. Strategic flexibility Google's structure has been a key to its success.
What capability did Eric Schmidt describe that was the key to Google's success?
a. Innovation
b. Stability
c. Flexibility
d. Financial controls
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