Finding new innovative ideas to increase brand recognition

Assignment Help Marketing Management

Reference no: EM13738460

Marketing Objectives

When a company is deciding how to approach a market, it is important to set goals to meet. By setting different goals or objectives to meet, this allows a company to successfully improve from period to period, and improve what didn't go well the period previous.

Successfully implement marketing decisions to raise the overall stock price of the Allround brand to 25% above current market value. Ex: $40 stock price, new marketing team is expected to raise it to $50 by 14th year.

Increase amount of Direct Sales force, in Independent Drugstores, Chain Drugstores, Grocery Stores, Convenience Stores, & Mass Merchandise stores. As well as increase amount of Indirect Sales force in Wholesaler Support, Merchandisers, and Detailers. New goals for sales force will be set at the beginning of each period based on the previous period's report.

Successfully implement brand extension products into the Allround product line. By increasing the amount of products that Allround offers will help increase our brand awareness as well as offer the potential for more revenue if the new product proves to be successful.

Brand awareness in marketplace in the 14th year will maintain above 70%, while also finding new innovative ideas to increase brand recognition.

Conduct monthly surveys with customers to find out where the brands weakness's are, customers thoughts on what they think can improve the brand.

Maintain positive relationships with sales force, offer incentives for promoting Allround within their stores / providing better shelf space for the brand.

Reference no: EM13738460

Questions Cloud

How much more labour will workers wish : How much more labour will workers wish to supply than the firm will want to hire?

Design a noncash recognition program : Recognition Program - Design a noncash recognition program that brings attention to some important skills/achievements your sales team may have accomplished

What is the equilibrium levels of real output : What is the equilibrium levels of real output - What is the equilibrium real interest rate

Identify and address the main issue : The issue here is how to communicate with the new sales personnel. They need more scientific training than you originally envisioned, and you must redesign the hiring process to include a training program, which should include a needs analysis.

Finding new innovative ideas to increase brand recognition : Brand awareness in marketplace in the 14th year will maintain above 70%, while also finding new innovative ideas to increase brand recognition

Present the mentor program : Outline 3 paragraph or more how you will present the mentor program and its benefits to the harmonious work environment you envision.

What are the limits of the terms of trade : What are the limits of the terms of trade? Specifically, when is Canada willing to trade with Japan, and when is Japan willing to trade with Canada?

Project due to lack of stakeholder engagement : Search for and discuss a news article or a case study in which a company has failed in a project due to lack of stakeholder engagement. Answer the following questions, copying the numbered format.

Evolution of crisis intervention services : Complete this timeline by including at least 10 events that have played a role in the evolution of crisis intervention services. Include a 50- to 75-word description of each event.

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