Finding an entrepreneurial opportunity

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Reference no: EM132084908

Entrepreneurship Starting and Operating a Small Business (4th Edition): Steve Mariotti and Caroline Glackin, Publisher: Pearson, ISBN: 9780133934458

Case Study- "Urban Decay: Finding an Entrepreneurial Opportunity"

1. What unmet needs of the consumer con- tributed to the success of Urban Decay?

2. Was founding Urban Decay an expected next step after leaving Cisco Systems for Sandy Lerner? Why or why not?

3. What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here?

4. Is there a future for Urban Decay? Assess what that future might look like.

Reference no: EM132084908

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