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Finding a new product to launch in toyota

Assignment Help Marketing Management
Reference no: EM132491392 , Length: 5

You have been tasked with finding a new product to launch in Toyota.

  1. Your job is to research a new unmet need FIRST. Only if no one in the marketplace is satisfying the unmet need, you can build your product idea.
  2. Once you have found the unmet need within the marketplace (based on research) , you can proceed to creating a product/service to launch within a company BASED ON THE UNMET NEED.

You need to keep these things in mind:-

?Question 1: What are the needs/wants of the customer in automobile sector you are trying to fulfill?

Reference no: EM132491392

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