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Techno World currently sells laptops for $980. It has costs of $900. A competitor is bringing a new laptop to market that will sell for $960. Management believes it must lower the price to $960 to compete in the market for laptops. Marketing believes that the new price will cause sales to increase by 10%, even with a new competitor in the market. Techno World sales are currently 100,000 laptops per year.
Question 1: What is the change in operating income if marketing is correct and only the sales price is changed?
The Balance Scorecard is deemed to be a good management control tool when used effectively with a well thought out transfer pricing system.
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