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Assume that you are being sent to the country you were assigned at the beginning of the module (no, you cannot change) to market the product you are using in your class marketing plan.
Considering everything we have learned so far about the marketing mix, environment and other factors you need to develop a plan to sell your product. Prepare your plan as if you were giving a briefing to the staff that is coming with you. Thus, it must be clear, concise and in professional business language.
Your briefing should include:
Question 1: Will you standardize or adapt each of the four Ps in the marketing mix. Why? Be specific.
Question 2: Review each of the four traits in the Hofstede cultural index. What should your staff be aware of regarding differences between the US and your destination? Think carefully, you don't want to embarrass your firm or insult your hosts.
Question 3: What is the country's currency and exchange rate against the dollar? Average income? What does this suggest about how affordable your product will be for the average consumer?
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using the time value of money to compute the present and future values of single lump sums and annuitiesjanice wants to
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Samsung currently has no debt and a cost of equity of 25%. They are thinking about issuing debt to buy back some of their equity.
Elena Diaz is 57 years old and has been widowed for 13 years. Never remarried, she has worked full-time since her husband died-in addition to raising her two children, the youngest of whom is now finishing college. After being forced back to wor..
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5) The primary goal of financial planning is to
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How much cash after taxes would Andrea receive from her investment in the first year if SHO is organized as either an LLC or a C corporation
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