Reference no: EM132615852
Question 1: What does this company do to build customer loyalty? As founder of energy drinks, Red Bull appeals to the consumers need to feel energized. This appeal alone is one that is parallel with athlete's desire for a quick boost of energy. Their engagement, support and sponsorship of athletes in extreme sports such as skateboarding, Esports, motor cross, winter/water sports and more. The company slogan is "Red Bull give you wings". This has made the brand synonymous with Adrenaline, making that need provided by drinking this soft drink. The website is a continuous avenue of information and interactive communication.
Question 2: To build community? Red Bull is committed to reducing emissions and the use of energy in production. That commitment includes reducing CO2 by using state of the art processes and quality ingredients such as mountain water from alpine springs. The history of red bull is community; the sports community. The combination of social networking and building communities has provided advertisement that reaches the far corners of the globe. Their use of influencers i.e. athletes has shown to keep Red Bull in the marketing atmosphere for centuries to come.
Question 3: Are customers are empowered to do anything here? Customers are encouraged to create a profile and engage with their TV application to view sports, shows, events and films. There is also a premium page, where B2B and partners alike will have first-hand knowledge and full access of events, partner events and athletes. There also opportunities to take a quiz test your knowledge with of Red Bulls commitment to environmental sustainability.
Question 4: Are there opportunities for customer feedback? There is a dedicated page that provides a telephone number and email address, should you want to contact them. There is an additional link of FAQ's for typical questions.
Question 4: Does the company partner with other organizations to leverage the loyalty those other companies enjoy with their customers? If so, what organizations?
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