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Question: EXPLORING THE INTERNET
Improvements in the quality of products and services is an ever-popular theme in business management. Besides the obvious increase to profitability to be gained by such improvements, a company's demonstration of its continuous search for ways to improve operations can be a powerful statement to customers, suppliers, and investors. Two of the larger schools of thought in this field are Six Sigma and Total Quality Management. Visit the text website for updates to this exercise.
Assignment Question: 1. Use Internet search engines to find more information about each of these topics.
2. From the information on the Internet, can you tell whether there is any real difference between these two approaches?
3. Describe one success story of a firm that realized improvement by adopting either approach.
Is there a connection between brands that are known throughout the world and global advertising? Does global advertising help to create global brands
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