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You have recently learned that a lot of positive and negative information is being communicated about the new brand of diet hot chocolate. Should your strategy be to try to bolster the positive information or to stop the negative information? Why?
Required Resources:
Hoyer D. Wayne, Macinnis J. Deborah (2013). Consumer Behavior (6th ed.). South-Western Cengage Learning, Publishing. ISBN:9781133435211
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