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Find the optimal integer solution for the problem

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Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in Southwest Louisiana. She uses radio advertising to market her business. Two types of ads are available - those during prime time hours and those at other times. Eachprime time ad costs $390 and reaches 8,200 people, while the off-peak ads each cost $240 and reach 5,100 people. Bailey has budgeted 1,800 per week for advertising. Based on comments from her customers,Bailey wants to have at least 2 primetime ads and not more than 6 off-peak ads.

a. Formulate an integer linear programming model for Bailey to reach the maximum number of people.

b. Find the optimal integer solution for the problem.

c. Solve this as an integer programming problem using a computer.

Reference no: EM132932948

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