Find the meaning of a business process for marketing

Assignment Help Management Theories

Reference no: EM133425545

Case Study: The marketing manager of an international electronics company (IEC) in Germany suggested to the general manager to start improving the company's business by using social media for marketing. This requires the website to list all of the item's features and image, and answer customer questions at any time

The general manager took an interest in his idea and asked for some data analysis to clarify it.

You work as a Senior Business Analyst in a software company that provides software solutions in the areas of business intelligence and business process management.

IEC's Marketing Director has contacted you to help them improve the company's business operations and enhance their decision-making capabilities.

I send you a Request for Information (RFI) with many questions and requests; Where you are asked to answer questions and provide additional information about business intelligence tools.

I noticed that since there are a lot of items offered by the company; The number of questions on social media is very huge and needs a quick response, so you need to suggest solutions to solve this problem. So I asked for more information about the importance and target customers for each item

Here are some questions to answer before preparing a data analytics report.

Questions: You must prepare a Microsoft PowerPoint presentation including the following tasks:

1- Find the meaning of a business process for marketing, give an example of a joint business using social media for marketing (eg McDonald's), and explore how social media supports a business process.
2. Distinguish between structured or unstructured/semi-structured data in a company website and the type of data the IEC needs to improve marketing decision-making.
3. Judging the advantages and disadvantages of how information systems and social media influence business operations.

Reference no: EM133425545

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