Reference no: EM131814339

Question: A leading pharmaceutical company in the disposable contact lenses market has always taken for granted that the sales of certain peripheral products such as contact lens solutions would automatically go with the established brands. The long-standing culture in the company has been that lens solutions would not make a significant difference in user experience. Recent market research surveys, however, suggest otherwise. To gain a better understanding of the effects of contact lens solutions on user experience, the company conducted a comparative study in which 63 contact lens users were randomly divided into three groups, each of which received one of three top selling lens solutions on the market, including one of the company's own. After using the assigned solution for two weeks, each participant was asked to rate the solution on the scale of 1 to 5 for satisfaction, with 5 being the highest level of satisfaction. The results of the study are summarized below:

The mean satisfaction level of the combined sample of all 63 participants was x‾ = 3.81. Test, using the ANOVA F-test at the 5% level of significance, whether the data provide sufficient evidence to conclude that not all three average satisfaction levels are the same.