Find the exclusive rights to design

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In 2019, Iconix Brand Group, Inc., entered into an agreement with Sparks Glencoe Korea Co., Ltd., which is a wholly-owned subsidiary of FILA Korea, Ltd. Under the agreement, Sparks has the exclusive rights to design, manufacture, and market STARTER footwear in Korea in exchange for a fee and royalty payment. Which mode of global entry for Iconix does this best describe?

  • Greenfield investment
  • Contract manufacturing
  • Acquisition / merger
  • Direct exporting
  • Licensing

Reference no: EM133259507

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