Reference no: EM133513954

Assignment:

Business Protocols, Customs and Culture

Find and record the business protocols, business customs and business culture for Germany. Make sure to include everything so that that your boss will do the correct thing when visiting.

Consider:

• negotiation styles
• forms of greetings
• style of dress
• gift giving
• punctuality
• scheduling of meetings

Marketing

Effective marketing often constitutes the difference between success and failure when entering a new market.

Consider that a Canadian company (a generic company - clothing, food, manufacturing ... ) does not currently market their product in the country you have chosen. Highlight any potential marketing challenges the company may face if and when they decide to establish their new plant and sell their product in the country you have chosen.

On behalf of the company, provide the following domestic market-entry information for your country.

• Product considerations, including some things like selection of brand names, logos and slogans, taste and ingredients preferences, product features, product quality, product benefits, packaging and labelling, and local language issues. (you don't have to cover all of these)
• People/Consumer considerations, include an analysis of your target market's wants and needs, demographic and psychographic determinations, local cultural norms, spending patterns, and motivation of domestic consumers.
• Pricing considerations, including some things like preferred pricing strategies taking into account local costs of labour, natural resources, capital, overhead, shipping, legal fees, packaging and inspections. (Focus on things you learned from Unit 3)
• Promotion considerations, including some things like: potential multimedia advertising campaigns, free publicity strategies, public relations campaigns, direct marketing campaigns, and strategic sales promotions.

Make sure to have a completed bibliography (complete citations) included with this part.