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A relatively small law firm in Birmingham had averaged revenues of $75,000 per month and had spent $2,000 per month on television advertising. For 3 months, the firm conducted an experiment by spending $5,000 per month to determine if the increased promotion would lead to higher revenues that could justify that even of ongoing promotional effort. Monthly sales revenues rose to $85,000. The lawyers and marketing consultant consider that no other factor caused any increase in revenue.
Assume that the advertising elasticity of demand is constant and find the advertising elasticity of demand (AED) for this firm at this time.
How do the functions of the board of directors differ from the roles of the senior executives in a managed care organization? Are the board members senior
Assume that it is possible to be highly productive even if your work area is cluttered and littered. Why might having an uncluttered, tidy work area still help you in your career? Provide an example.
Define Comparable Worth and explain how companies attempt to compensate their employees based on such a concept and not violate any federal legislation.
Be sure to consider effective directional communication, nonverbal messages, and the strategies you have learned throughout class.
(Consumer Surplus) If, toward the end of the day, some people become indifferent whether or not they go on another ride, how can we say that they derived consumer surplus from their visit to the amusement park that day?
1. Did the government of the investor play an active role in the transaction? 2. What measures did the investor employ to mitigate the risks of overseas investment?
Using the Library, Internet, or any other available resources, identify and describe why ethical behavior and actions are critical if conducting research, as well as impact to organization, customer, research project, results, and participants.
Compare and contrast cause-related marketing with strategic philanthropy. What are the unique benefits of each approach?
Why might "an interim organizational structure" be required during the implementation phase of a change effort? Briefly explain the two reasons.
What are some differences between Transaction Processing Information Systems and Management Information Systems?
Answer each question with at least one paragraph each: 1. What are some of the implications of EEO programs on HRM activities? What HRM activities are affected by EEO programs?
Let's assume that you are the Operations Vice President for a global, high technology, consumer electronics company and your company is about to launch.
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