Find ranges for the objective function coefficients

Reference no: EM13117192

1. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each media. Show the total exposure and indicate the total number of potential new customers reached.

2. How would the total exposure change if an additional $10,000 were added to the advertising budget?

3. A discussion of the ranges for the objective function coefficients. What do the ranges indicate about how sensitive the recommended solution is to HJ's exposure rating coefficients?

4. After reviewing HJ's recommendation, the Flamingo's management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. Develop the media schedule under this objective.

5. Compare the recommendations from parts 1 and 4. What is your recommendation for the Flamingo Grill's advertising campaign?

Reference no: EM13117192

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