Find preferably a lengthy article from the business press

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Reference no: EM133172033

Find preferably a lengthy article from the business press (e.g., WSJ, Crain's Chicago Business, Fast Company, Financial Times, NYT (business section), Bloomberg Business Week, etc.) within the last year that discusses a marketing concept found in the textbook. For example, the article may discuss branding, customer relationship management, marketing of services, social media, pricing, product adaptation, promotions, segmentation, etc

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Reference no: EM133172033

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