Find out what types of desserts your customers like best

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Reference no: EM132115021

Remember our brainstorming exercise last week? That was a good way to gather data using an internal group. While evaluating all of the great flavors your class created during this brainstorming session, your marketing team decided to send out a questionnaire to gather external data. Questionnaires include only closed-end questions. Your team decides to use only five questions.

Your marketing team wants to find out what types of desserts your customers like best. Develop five questions that you would put on a questionnaire. Why did you choose those questions? What results are you hoping to get from these questions?

Reference no: EM132115021

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