Find out the sales of the new paint

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You are CEO of a U.S.-based paint manufacturing company, and the chief chemist approaches you with a new type of exterior (i.e., outdoor) paint that should be brighter and last longer than most paints currently on the market. You give her the go-ahead to begin production in November. At the end of the first quarter of the following year, your chief accountant complains that sales of the new paint are low, that consumers obviously prefer the older type of paint, and that production of the new type should stop immediately. What might be said

Reference no: EM132978958

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