Find out customers'' attitudes and beliefs

Assignment Help Business Management

Reference no: EM13217250

As a salesperson for Economy Ceiling Fans, you have been asked to research and determine customers' attitudes and beliefs toward your brand of ceiling fans. With this information you will determine if your company has the correct product line and suggest selling points for the company's salespeople when discussing fans with customers who come into their chain of retail stores.

You decide to hold an open house on a Sunday in one of your typical stores located in an upper-income neighborhood and advertise your special prices. During that time, you ask everyone to be seated, thank them for coming, and ask them to discuss their attitudes toward your company and ceiling fans.

Some people felt that they should shop for ceiling fans without considering brands, but once they selected a brand, they should go to the stores carrying that particular brand and buy from the store with the best price. Most people had collected information on fans from personal sources (such as friends), commercial sources (such as advertising, salespeople, company literature), and public sources (such as consumer rating organizations). Sixty percent had narrowed their choice to fans from Hunter, Casablanca, and Economy, and they seemed to look for three things in a ceiling fan: price, quality, and style.

Given this information about why people buy ceiling fans, what should salespeople be instructed to do when a customer enters their store?

Reference no: EM13217250

Questions Cloud

Explain integrity and personality tests : Do you think employers should use integrity and personality tests to make recruiting and promotion decisions? Why or why not?

Explain what exactly is a quadratic equation : What exactly is a quadratic equation? and What is the standard form of a quadratic equation

Discuss the future of managed care : Managed care has changed so dramatically in the United States over the years. What did managed care look like 10 years ago compared to how it looks today?

How can health care organizations improve : Discuss the barriers that patients experience when accessing health care resources and how can health care organizations improve patients' access to health care?

Find out customers'' attitudes and beliefs : As a salesperson for Economy Ceiling Fans, you have been asked to research and determine customers' attitudes and beliefs toward your brand of ceiling fans.

Find out the break-even point in units : Determine the break-even point in units. Determine the unit sales volume required to earn a profit of $6,000.

Explain higher level management within organizations : Determine ways you plan to apply what you learned in this course to your current or future position. Create a persuasive argument of this type of course being a requirement for higher level management within organizations.

Explain strategic environmental factors : What should be the basis (criterion used) for promotion up the corporate ladder? Ensure that information about strategic environmental factors gets to the attention of strategy makers

State what can be done to shorten the cash conversion cycle : What can be done to shorten the cash conversion cycle? What is the benefit to the firm from doing so?

User Account

All Pages