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1) Gillette has introduced a new range of women's razors and has appointed a market research agency to conduct distribution research. Which of the following objectives are aligned with distribution research?
a) Figure out whether the razors should be sold at cosmetics stores like Sephora or department stores like D-mart and Reliance Fresh.
b) Figure out whether the razors would be popular among women.
c) Find out the impact on sales if discounts are offered in newspapers and social media from time to time.
d) Find out about other women's razors available in the market.
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