Reference no: EM133153154

Post ONE theory name on the discussion board as you choose it so the others cannot use it.

Find one theory, model, mechanism or framework (lots of names as the categories can be difficult to distinguish) that help predict consumer behavior-psychology.

• Write a sentence or a  short paragraph briefly explaining the theory and provide a link to the definition as well. Do not use BLOGS as sources.
• Indicate what kind of application this theory could have and for what purchase situation.
• To be outstanding, please explain in your own words what the paper infers is its contribution to the literature (the "so what?")

Use sources of some academic merit (proquest search database or google scholar could help), not blogs or some light weight consulting website.

• Provide an active link (or attach) an example article from proquest (because the links work) that you found that uses this theory, model, mechanism or framework.  You can use other sources as well if you copy and attach the article.

Context may help you find them. Choose a topic that interests you as well.  For example:

• service recovery
• brand equity
• associations
• judgements/attributions
• motives
• personality
• imagery
• package design
• Label design
• Logo/brand/jingle design
• contingencies
• motivating employees
• conflict resolution
• endorsement
• risks
• schema/heuristics
• stimulation
• resonance/fit
• confidence
• augmented reality