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Assignment:
Company: Viventium
1. What would be the advantage of moving some of your ad budget dollars away from SEM/SEO towards online publishers?
2. What are some things that publishers might offer that would persuade you to pay their premium CPM rates?
3. Find one online media kit/rate card for an online publisher your company could potentially do business with (Example: Time Magazine Media Kit). Summarize some of the important key benefits of doing business with this online publisher and how their available ad placements will affect your targeted online channels. Please make sure you include the link to the online media kit/rate card so your classmates can review it too. Also, please note the example provided above (Time Magazine) may not be used within your answers.
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