Find market coverage strategy

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Reference no: EM133099350

You are the Marketing Manager for a new Holiday Resort located in Damai, Santubong. Sarawak. The resort has just been opened and is offering rooms for stays in with 200 rooms and 50 chalets with the concept Sarawak ethnic background.

Question:

Justify your targeting choice and the market coverage strategy would you want to employ for that product market that you have targeted. Justify your targeting choice and market coverage strategy with support from reliable sources.

Reference no: EM133099350

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