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Problem: Find a listing of members of a board of directors for a Fortune 500 firm. Does the board seem to be composed of individuals who are likely to fulfill all the board roles effectively?
If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
What ethical issues might impact your product? How could this affect your brand? What can you put in in place to prevent any negative impact?
Why can't we just use the same images that are already being used for all the different locations?
Assuming the Foundation's description of the case is accurate, was Paul Robertson treated unfairly? Was this a case of discrimination?
Explore the marketing and communications strategy templates as well as discuss the importance of different templates used in marketing.
What are the objectives of your promotional plan? What kind of digital promotions are you using?
Consider the following situations and indicate whether consideration is present and whether Jack has an enforceable agreement:
Write a paper in which you explain the role of research in marketing.List at least one specific strategy for price, product used by your company.
Analyse the marketplace (competitors) for their products and how consumers behave in relation to the purchase and consumption of these products
What forms of trust are involved in this case and how were they violated? How are issues of cooperation and competition involved in this case?
Discuss the growing importance of scanner-based research. - Why has scanner-based research been seen as "the ultimate answer" for marketing researchers?
What is your favorite TV or other media ad/commercial? Discuss why this ad/commercial made an impression on you.
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