Find industry that is noted for consumer dissatisfaction

Assignment Help Operation Management

Reference no: EM132220888

Find an industry that is noted for consumer dissatisfaction. Using the concept of satisfaction, identify consumer expectations that aren’t being met along with describing their current experiences in this industry and how their experiences don’t meet their expectations. [Here, you want to first discuss the expectations and then, describe the actual experiences as a separate narrative.] Then, based upon what you have just characterized, how could you configure a business that would operate differently? Would it involve different expectations? If this is the case, how would your marketing be used in changing expectations? How would you change the consumer experience to be different based upon changing their expectations, etc.? How would you create a strategy involving a changing consumer?

Hint: Formally define the concept of satisfaction first by explaining the Expectancy Disconfirmation Model of Satisfaction and also, provide its graphic depiction.

Reference no: EM132220888

Questions Cloud

How do you use category strategy development in daily life : How do you use category strategy development in your daily life?

What is intellectual property : What is intellectual property? Is it offered the same protection in every country of the world? What laws currently protect it in the U.S. and Europe?

Identify marketing problem : Identify a marketing problem that you believe to be difficult or challenging. Identify the thinking obstacles that seem to make it appear difficult.

Were her actions ethical : She told the system administrator about the loophole, but she continued to access other records until the problem was corrected two weeks later.

Find industry that is noted for consumer dissatisfaction : Find an industry that is noted for consumer dissatisfaction. define concept of satisfaction first by explaining Expectancy Disconfirmation Model of Satisfaction

How should backup media be secured : There have been several incidents lately in which backup media containing personal customer information were lost or stolen.

Attempting to predict future healthcare utilization : Pam is a healthcare administration leader for large network of hospitals and health service centers that is attempting to predict future healthcare utilization

What threat does luke skywalker embody : In the Star Wars mnemonic, what threat does Luke Skywalker embody? What is the best definition of a trust boundary?

According to porter five forces model of competition : According to Porter’s Five Forces Model of competition, it characterizes industries driven by power relationships representing the means of competition.

User Account

All Pages