Reference no: EM132835720

As the owner of Crème Bakery, letter to your wholesale clients in which you announce a $20 charge per delivery. Try to think of a special offer to soften the blow. Address the first letter to Ms. Stacey Winsor, Café Fairwell, 16 Blackmarsh Road, St. John's, NL A1E 2H3.

SCENARIO:

As the owner of Crème Bakery in St. John's, Newfoundland, you have a devoted clientele savouring your delicacies. Your salty caramel cupcakes offer an irresistible salty-sweet flavour combination using fleur de sel crystals hand harvested from the pristine seas off Brittany, France. These salt granules complement the sweet buttery caramel that flavours both the cake and frosting. Although your cupcakes are a trendy hit, you also feature delicious cakes, squares, cookies, croissants, and breads. Your bakery has a medium-sized storefront; however, most of your business comes from supplying local restaurants and coffee shops with your tantalizing treats. You own two trucks that make deliveries to customers throughout the St. John's area.

Although Crème is financially successful, rising costs have severely undercut your profits over the past few months. You know that you are not the only business owner dealing with rising prices. Many of your suppliers have raised their prices over the past year. Specifically, the higher prices of wheat and sugar have resulted in a drastic increase in your production costs. Previously, you did not charge for deliveries made to your wholesale clients. However, you now feel that you have no choice but to add a delivery charge for each order to cover your increased costs and the price of gas.