Find greater dissimilarities in social and cultural values

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Why is it that marketers generally find greater dissimilarities in social and cultural values as they do down the economic strata? Remember, this is an international business class. Your answer should not be limited to markets in one country. It’s a global question. As well, it is an economic question (marketers). What changes as target markets become less wealthy? Why? What is the impact of technology on this concept? Will technology ultimately create globalized markets? Use at least two sources to support your position. Be sure to cite your sources.

Reference no: EM132252070

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