Find examples of comparative advertising in your country

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Reference no: EM131847228

Question: In Europe, comparative advertising is a dangerous area to get involved in. There are many legal pitfalls, and many consumers do not respond well to advertisements that depict competitors in a poor light. Some consumers get the impression that if a brand needs to mention another brand in their advertising, then they are worried about them. Find some examples of comparative advertising in your country. Are they effective and persuasive?

Reference no: EM131847228

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