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Find current two industry leaders

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Terminal Course Objectives:

Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies This assignment has 3 parts.

1. Review the Terminal Course Objectives up above. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

2. Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.

3. Choose a product which you would like to improve upon; determine its current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available from each of their websites.

Verified Expert

This assignment addresses a few aspects of marketing. It illustrates the importance of factors in marketing like demographics, culture and others. It provides an example of a company that engages in societal marketing. It also compares the marketing objectives and mission statements of two high level players in the market that sell the same product.

Reference no: EM132817590

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