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Key Drivers/Benchmarking
Objective: Learn and apply key driver analysis to identify keys to success and determine firm’s performance relative to peers and high performers. Comparisons can be at the firm level (compare GM to Ford) and at the process level (compare phone service levels by Citibank vs Lands End)
Identify the 3-4 key success drivers for your industry.
Find benchmarking data source for each driver and, whenever, possible report the benchmark data. Note: Some benchmarking data must be purchased. Students are not expected to pay for the data. If data must be purchased, student should not purchase the data but should specify the source where the data can be purchased.
examples can be : Providence, AmeriFed 1993, BankOne Middle Market.
Submit a written analysis; approximately 2-3 single spaced pages. Bullet point and tabular formats encouraged.
Fine a company of your choice - domestic or foreign - that you would consider a benchmark in Purchasing policies and procedures.
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