Reference no: EM132834510
Find an interesting sales message that you have received recently in the mail or through email. If you can't find one readily, go to the website of a company that sells products or services that interest you. Find a sales message of sufficient length to analyze. Analyze it in the following ways and choose 2-3 of these in your post:
-Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) does it use? Provide examples.
-What emotional appeals are used? What about logical appeals? Would you consider this sales message to be catering more to emotion or logic? Explain.
-Do you consider this sales message warm and inviting?
-Do you consider this sales message plausible?
-Do you consider this sales message respectful?
-Do you trust the sales message?
-What are two changes you think could be made to improve its effectiveness?
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