Reference no: EM133560885

Case Study: To demonstrate their social responsibility, many companies engage in sustainability, causes, or green marketing efforts; however, such efforts can backfire. In recent years, the terms greenwashing and causewashing have emerged to refer to marketing efforts that capitalize on the goodwill associated with environmental or charitable causes but reflect minimal commitment.

Questions: In this discussion forum, you will discuss these topics:

• Explain why it is important for companies to demonstrate their social responsibility through sustainability, green marketing, and cause marketing. Refer to both articles listed.
• Would such efforts make you more or less likely to buy from these brands? Why?
• Find an example of a greenwashing or causewashing ad. Include a copy of the ad in your post.
• Compare the difference between a real commitment and a minimal commitment to social responsibility through green marketing or cause marketing