Reference no: EM13757728
In many cases, current marketing works by trying to get a customer to change his or her desired state in the need recognition step of the consumer decision process model. This means that the company tries to influence customers to want to purchase its product instead of a different product. Read the section of the chapter concerning need recognition and the desired state that consumers experience. Complete the following for this assignment:
Find an example of a current advertisement that is trying to convince customers that their current states are not acceptable, and that they need a particular product. Examples can come from television, magazines, radio, direct mail, or the Internet.
Describe the advertisement you chose. Include the following information:
What product is the advertisement for?
Where did you find this advertisement?
Identify the desired state the advertisement is trying to encourage in customers. In addition, describe how the advertisement is trying to change customers' need recognition.
Explain why you do think the ad is or is not effective.
|
The marketing concept is best associated
: The “MARKETING CONCEPT” is best associated with companies INTENT on achieving a competitive advantage through:
|
|
Primary benefit in using the marketing process
: The PRIMARY BENEFIT in using the MARKETING PROCESS is to:
|
|
Countrys trade balance is determined
: A country’s trade balance is determined by:
|
|
Target markets can best be associated with
: Target markets can best be associated with
|
|
Find an example of a current advertisement
: In many cases, current marketing works by trying to get a customer to change his or her desired state in the need recognition step of the consumer decision process model. This means that the company tries to influence customers to want to purchase it..
|
|
Why is the customer important to a business-level strategy
: Without the customer, there is no sustainable business. Why is the customer important to a business-level strategy? How do each of the five business-level strategies relate to the customer?
|
|
Sub-contractor to assemble a high technology product
: Imagine that you have been assigned by senior management to select a sub-contractor to assemble a high technology product for the European market. Recommend a facility location. What type of manufacturing facility would you suggest? Also, explain the..
|
|
Create an action plan with a list of at least five tasks
: Create an action plan with a list of at least five tasks, timelines, and deliverables for implementing your plan. Justify your plan.
|
|
Write an essay on elements of fiction a storytellers means
: write a 1000 words critical, academic essay on The Elements of Fiction: A Storyteller's Means. It should include the plot, character, setting, point of view, voice and style, theme.
|