Find a strategic advantage by pursuing a low-cost strategy

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Reference no: EM133513876

Assignment:

Harvard University Business professor and strategist, Michael Porter, wrote the book Competitive Advantage: Creating and Sustaining Superior Performance in 1985. In this book, Porter presented his readers with the idea that companies pursue one of four generic strategies based on their strategic target and their strategic advantage. These strategies include:

Cost leadership strategy
Differentiation strategy
Focus strategy
Combined cost leadership and differentiation strategy

According to Porter, companies could find a strategic advantage by pursuing either a low-cost strategy or a differentiation strategy. Analyze and discuss his strategies.

Reference no: EM133513876

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