Find a short list of potential target companies coca-cola

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Reference no: EM1370386

1. Identify a short list of potential target companies Coca-Cola, in China country Tingyi and Wahaha provide a rationale for considering each one.

2. Review the Foreign Market Entry Modes and look once again at your short list of potential target companies and defend, with sound logical reasoning, the type of partnership that you think would be appropriate.

3. In addition, please clarify the type of alliance (export, licensing, joint venture, or direct investment) and products/processes you envision for this alliance as specified in the instructions (the rationale for considering the target companies).

When listing your list of potential targets, keep in mind that Coca Cola already has a very strong (and profitable) presence in China, so you should consider new products, processes or distribution channels for this business relationship.

Reference no: EM1370386

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